Gentle Experience Design and narratives can shape how our target audience perceives visual elements, and whether or not they should adapt their behaviors accordingly "We must design for the way people behave, not for the way we wish them to behave." - Don Norman. This was a statement I came across on the Nielsen Norman Group website earlier this week, while studying healthcare UX—a domain I am greatly interested in. I also came across another statement on the same website: "Watching users' actual behaviour helps us gain insights to improve the user behaviour." When I read these statements, I thought, "We are designing based on the users' existing behaviour, not designing to improve their behaviour, are we?" When we design an experience based on existing human behaviour—derived from sufficient and comprehensive research, we keep mental models in mind so our users can quickly familiarise themselves with our system's functionality. However, if w...